ATRUE

Vegan and Cruelty-Free

ATRUE is committed to crafting cruelty-free products suitable for all skin types, and we stand firmly against animal testing.

Brand Story

Black Tea Skincare
Instead of using typical purified water found in most cosmetics, ATRUE incorporates black tea from 'Compagnie Coloniale,' a prestigious French tea brand with a 200-year heritage, in all of our products.

True to Our Values
ATRUE offers 100% non-irritating and safe formulations. Whether you have sensitive skin or not, you can trust that ATRUE products are made with the highest quality, safest raw materials. Our philosophy is to include only "true ingredients" and avoid any harmful substances.

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