Collection: BBIA

BE BRAVE AS I AM - BBIA since 2004

BBIA is a makeup brand designed to help you express your true self.

About

BBIA is a trendy and affordable K-beauty brand that has gained recognition not just in Asia but worldwide. Initially launched as an online-only brand, BBIA stands for "Blooming Beauty in Online Ocean." Today, it is one of Korea's most renowned makeup brands, known for innovative, high-quality products like lip tints and versatile eyeshadows, all at affordable prices. Loved by K-pop idols and makeup professionals alike, BBIA products are praised for their smooth textures and stunning shades. With BBIA, you can recreate K-pop-inspired looks using a wide range of colors. Try their soft velvet lip tints or enhance your eyes with the Final Shadow Palette. Plus, BBIA is committed to cruelty-free practices, ensuring their products are never tested on animals.