Collection: blithe

BLITHE PEOPLE

Blithe cosmetics draws inspiration from the vibrant lifestyles of urban women. These women juggle various roles, student, professional, homemaker, daughter, wife, and mother, while facing different skin challenges that shift with the demands of city life. We celebrate independent women who pursue their dreams and seek their unique colors amid the bustling urban landscape. Together, they form a vibrant community that inspires and supports one another.

NEW ROUTINE

Blithe's beauty routine is streamlined and tailored for the busy lives of urban women. Start and finish with a straightforward 2-step skincare regimen! Splash Care Skincare begins with cleansing, allowing the skin to absorb moisture at its most receptive state. Our low-irritant cleanser purifies sensitive skin affected by daily urban stressors, helping to lock in moisture and nourishment. Pressed Care In-wash care enhances the skin's regeneration by delivering the benefits of highly concentrated natural ingredients quickly and deeply. This multi-tasking approach minimizes unnecessary steps and physical irritation, saving you time.

ESSENTIAL PRODUCT

Each Blithe product stands alone, reflecting the independence and individuality of city women. Our offerings are crafted with natural ingredients and designed for multiple functions, excelling in nourishment, efficacy, and texture. They can be used individually or combined with other Blithe products to suit personal preferences and skin concerns.

POWERFUL INGREDIENTS

Blithe sources natural ingredients from pristine regions known for their longevity and vitality, aiming to rejuvenate tired skin. We incorporate powerful elements like Chaga, an adaptogenic mushroom from the harsh Tundra of Siberia, and Ice Plant, a resilient species thriving in desert conditions. Inspired by global beauty traditions, we reinterpret these secrets through a modern lens. Developed by Korea's top researchers, Blithe products follow optimal formulations that enhance the absorption and efficacy of natural extracts, maximizing their benefits.