Collection: Beauty Of Joseon

Brand Story

In the Joseon Dynasty, flashy adornments were considered vulgar, so women from noble families embraced a more refined beauty routine, focusing on clear, radiant skin rather than bold colors. Beauty of Joseon reinterprets this timeless elegance, blending traditional beauty secrets with modern techniques inspired by the wisdom of Joseon women.

A New Lifestyle Begins

For us, 'tradition' isn't just about preserving the past, it's about learning from the wisdom passed down through generations and integrating it into our lives today. Our products combine Hanbang (traditional Korean herbal medicine) with carefully selected modern ingredients to create a harmonious synergy that enhances beauty naturally.