Collection: HERA

HERA Story

Step into the world of the Seoulista, the style icon of K-Beauty, with HERA's sophisticated and fashionable cosmetics. As a leading K-Beauty brand, HERA captures the unique charm of modern Korean women. The Seoulista, HERA’s muse, embodies the beauty of women who are elegant, confident, and passionate. These trendsetters in Asia know how to express their personality through bold colors and makeup, making them icons of style.

With HERA's innovative makeup, the Seoulista creates a radiant, dewy complexion and adds a chic touch with statement lipstick shades, completing the look of modern Seoul. Embrace the elegance, sophistication, and confidence of a Seoulista and let HERA help you shine, wherever you are!