Collection: MISSHA

Brand Story

MISSHA: Proven by Results

For over 20 years, MISSHA has been at the forefront of Korea’s cosmetics industry, delivering solutions that truly meet the needs of our customers. By listening carefully to their skincare concerns, we’ve developed products that offer real results.

With insights from over 10 million customers, we continue to create safe, advanced skincare solutions that deliver effective results for all skin types.

Origin: Proven by Ingredients

Our products are powered by ingredients that focus on essence and function, containing only what’s necessary to achieve outstanding results from start to finish.

Tech: Proven by Absorption

Through cutting-edge custom absorption technology, we ensure that our carefully selected ingredients are fully delivered to the skin, providing safe and effective benefits.

Lab: Proven by Research

Our in-depth research is guided by data from 10 million customers, allowing us to address diverse skin concerns in a rapidly evolving environment. Each ingredient and product is thoroughly tested for safety and efficacy, backed by our innovative absorption technology.

MISSHA Beauty Heritage

Since our launch in 2000, MISSHA has stood by our customers, developing solutions based on their needs and delivering products focused on functionality and efficacy. From the iconic Time Revolution, trusted by over 10 million customers, to the global success of our BB Cream with 100 million units sold worldwide, MISSHA has grown into a trusted global beauty brand that extends beyond K-beauty, chosen by millions around the world.